M&M Global TV
Steve King on ZenithOptimedia’s latest ad forecast
27 June 2012
Uncertainty in the Eurozone, topped with downgrades in India has resulted in ZenithOptimedia
readjusting its adspend forecast for 2012 says ZenithOptimedia Worldwide’s chief executive Steve King. M&M Global deputy editor Martina Lacey talks to King about ZenithOptimedia’s latest ad spend forecast and why the future of ad spend may not be dependent on the BRIC markets.