Business name: TVadSync
Sector: Ad Tech
Based in: Dublin, Ireland and NYC
Regions covered: EMEA, North America, Latin America.
Pieter Oonk – https://www.linkedin.com/in/pieteroonk
Ronan Higgins – https://www.linkedin.com/in/ronanhiggins
What do each of you do?
Pieter is the Chief Commercial Officer and Ronan is the CEO.
Who are your major backers?
Private investors and Enterprise Ireland.
What’s the track record?
3 years in business, active across Europe and Americas with campaigns for some of the biggest advertisers in the world.
What’s the elevator pitch?
Re-targeting consumers based on exposure to TV ads.
What does this mean?
Using real time TV exposure data on household level to reach consumers on other devices after they’ve seen a TV spot.
What makes your company different from its competitors?
Largest real time TV data set in the world.
Who are your clients?
Media buying agencies.
How will your company change the world?
We will become the single biggest source of real time TV data.
Who do you compete with?
Samba.tv and Alphonso.
Who should be worried?
Nielsen et al.
If you could choose any investor globally who would it be?
Large TV/cable businesses.
If you could poach any member of staff from any company in the world who would it be?
Sales engineers from other ad tech platforms.