Twitter is partnering with Festival of Media MENA to launch its Live Marketing Award in the region, following the successful roll-out of the category in Asia.
The aim of the category is to reflect the increasing speed at which business operates today and the acceleration of marketing communications in the industry. It will celebrate the best real-time campaign by a brand or its agency leveraging Twitter.
The winning case should showcase the effectiveness of live marketing with metrics that highlight positive brand impact and effect brand action.
Interested parties will need to submit a written entry highlighting the impact of a campaign that ran in the Middle East and North Africa between 1 January 2015 and 31 December 2015. The deadline for entries is 21 March, and the winners will be announced at a ceremony in Dubai on 20 April.
A panel of more than 50 industry leaders will judge the submissions.
Members of the jury include Eyad Zarea, META regional media director for Mars, Housam Raydan, head of marketing and corporate communications at Air Arabia Group, and Gita Ghaemmaghami, marketing communications manager MEA at Sony Mobile Communications.
“From music to fashion, fitness to shopping, so many of people’s passions can be harnessed by brands on Twitter. We look forward to celebrating the great work of clients that have made that connection,” says Frederique Covington, international marketing director at Twitter.
Danielle Redwood, managing director at Festival of Media Awards, added: “There is clearly an appetite for identifying and upholding the best use of Twitter, now not only for personal, consumer benefit, but also how the platform can be leveraged for brand communications. The Festival of Media Awards seeks to find and celebrate the very best examples of Twitter campaigns in the MENA region.”