Viber takes first step into social media | M&M Global

Viber takes first step into social media

Free mobile communications app Viber is taking its first step into social media with a new feature called Public Chats that will allow users to follow live discussions between celebrities, personalities and brands.

Viber

Users of Viber will be able to access an unlimited amount of chats on their mobile devices which will feature text, photos, audio, video, stickers and web links.

Celebrities taking part include celebrity blogger Perez Hilton, YouTube star Tyler Oakley and pop singer Pixie Lott.

The most popular chats will be featured on the home screen of the Public Chats section of Viber.

Talmon Marco, chief executive of Viber, said: “The release of Public Chats on Viber allows people to interact in a new way, listening in on live discussions and staying up-to-date with exclusive content from the people and subjects that matter to them most.

“We are launching this concept with a great line-up of celebrities and personalities all over the world. They are opening up their conversations on Viber, and we’re sure our users will love the ‘fly-on-the-wall’ experience this delivers.”

Earlier this year, Viber was acquired by Japanese electronic commerce and internet company Rakuten Inc for $900m.

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