Video: iotec, Canon and Philips talk transparency with M&M Global | M&M Global

Video: iotec, Canon and Philips talk transparency with M&M Global

Technology guru iotec teamed up with M&M Global to curate a discussion around transparency in global media.

Chaired by M&M Global and Festival of Media CEO, Jeremy King the discussion featured Paul Wright, CEO, iotec; Lee Boniface, global CMO, Canon; Sital Banerjee, global media director, Philips; Nick Manning, chief strategy officer, Ebquity, Gabe Greenberg, CEO, Gabcon, Dom Blacklock, head of data driven strategy, the7stars and Phuong Nguyen, director, eBay Advertising.

The conversation covered off what the industry can do to ensure transparency over the coming 12 months, despite growing up in a non-transparent world, and how brands have to take things into their own hands and begin to lead the change.

Watch the discussion here:

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