Beauty and the Beast and Disney’s Magic Marketing formula with Tricia Wilber | M&M Global

Beauty and the Beast and Disney’s Magic Marketing formula with Tricia Wilber

Posted on : 17th March 2017
Posted by : Anna Dobbie

The Walt Disney Company chief marketing officer EMEA Tricia Wilber talks to M&M Global about the forthcoming re-imagining of ‘Beauty and the Beast’, plus how to remake and rebrand a classic fairy tale for a modern audience.

Anna Dobbie

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