PepsiCo India’s Shiv Shivakumar on ‘Crash the IPL’ | M&M Global

PepsiCo India’s Shiv Shivakumar on ‘Crash the IPL’

Posted on : 1st August 2015
Posted by : Alex Brownsell

PepsiCo India chairman and CEO Shiv Shivakumar tells M&M Global why brands must become more humble, and what it learned from Doritos’ ‘Crash the Super Bowl’ campaign.

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