PARTNER CONTENT: M&M Global joined together with Maxus for a roundtable to discuss growing importance of technology in media, and who should take ultimate responsibility for the management of tech – agencies or clients themselves? Moderated by M&M Global editor Alex Brownsell, the debate featured contributions from and array of senior brand marketers, alongside Maxus’ worldwide head of planning Nick Vale and global chief strategy officer Damian Blackden. Hear the thoughts of Nathan Swenberg, head of global media and communications at Johnson & Johnson; Jee Moon, Australia CMO at Luxottica; Gerry D’Angelo, European media director at Mondelez; Mark Butterfield, head of global media at Boehringer; and Nick Graham, head of digital marketing and media at Huawei.
Posted on : 13th June 2016
Posted by : Alex Brownsell