PARTNER CONTENT: M&M Global partnered with Twitter for a panel discussion about one of the hottest topics in media today – live content. What are the biggest challenges facing brands when creating live content?

M&M Global’s chief operating officer Jeremy King was joined by Twitter’s UK director of planning David Wilding, Carat global digital director Jerry Daykin, PHD UK head of consumer experience strategy Rebecca Burchnall, and Maxus head of digital planning Alex Smith.