What is header bidding, and how are publishers using it? | M&M Global

What is header bidding, and how are publishers using it?

Posted on : 27th September 2016
Posted by : Anna Dobbie

One of the hotly-discussed innovations at Dmexco 2016 was ‘header bidding’, a technology which promises to unify advertiser demand for publishers, and help them to boost digital ad revenues. M&M Global teamed up with PulsePoint to gather some programmatic experts, to help answer key questions around this year’s trending topic. Featuring contributions from: – Ben Hancock, global head of programmatic trading, CNN International – Emily Palmer, head of programmatic, EMEA, Thomson Reuters – Gareth Shaw, vice president, programmatic operations EMEA, PulsePoint

Anna Dobbie

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