Video ad platform Videology is expanding its European leadership team with the appointment of Robin Kingerlee as EMEA media director as a result of the company’s “rapid” growth in the region.

Kingerlee will be responsible for continuing the growth and adoption of programmatic trading in the EMEA region.

Kingerlee has over 19 years’ advertising experience, including 14 in online media. He joined Videology after eight years with Microsoft Advertising, where, most recently, he helped to launch Microsoft Exchange in the UK, with a large input in its video network.

Jane Eisenstein, global director of media at Videology said: “With EMEA continuing to play a core role in Videology’s rapid international expansion, there was a need for a new role specifically focused on building upon the momentum which saw us gain seven new territories in 2014.

“[Kingerlee’s] deep online media experience across both the demand- and supply-side, along with his track record in relationship-building and business development, make him the ideal candidate for championing programmatic trading across Europe,” she added.

Kingerlee said: “Bringing my experience of the online media space to this new role, I’m delighted to be joining a global market-leader which is committed to product innovation and accelerating the adoption of smart, automated trading within the VOD marketplace.”

Kingerlee will report into Eisenstein.