Vigure, Inc. | M&M Global

Vigure, Inc.

Vigure enables brands to incentivize offline purchase of products using content-based incentives in popular mobile apps.

vigure

Business name:  Vigure, Inc.

URL:  www.vigure.com

Sector:   Mobile advertising.

Based in:  San Francisco.

Founders:

Josh Priollaud (CEO) – http://linkedin.com/in/joshpriollaud

Who are your major backers? Bootstrapped.

What’s the track record? 

Engaging brands and developers as we speak.

What do they say? 

Vigure enables brands to incentivize offline purchase of products using content-based incentives in popular mobile apps.

What does this mean?

It means mobile ads can drive actual offline sales, not just impressions.

What makes your company different from its competitors? 

Our ad format leverages the smartphone camera to power our transaction.  We deliver offline sales, not just impressions.

Who are your clients?

Currently we are talking to a handful of strategically important brands and developers.

How will your company change the world?

We will disrupt advertising by showing that offline sales can be achieved, far beyond impressions.

Who do you compete with?

Tapjoy.

Who should be worried?

The ad ecosystem that currently survives off of ad formats that are not accountable for actual results (impression-based.)

If you could choose any investor globally who would it be? 

Unity.

If you could poach any member of staff from any company in the world who would it be?

CMO from InMobi

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