The Wall Street Journal (WSJ) has launched two new social media accounts on WeChat and LINE, making it one of the first major international news organisations to have global accounts on both platforms.
The social media platforms will allow the WSJ to grow engagement with current subscribers and tap into a new global audience.
The WSJ’s WeChat account, soft-launched back in August with support from digital agency Curiosity China, will provide users with a daily message from the publication that contains a selection of top stories.
Adam Najberg, digital editor of the WSJ said: “Through the majority of WeChat’s 468 million active monthly users are in mainland China, we view this as a great opportunity to connect with a new base of users on this dynamic social platform.
“We are also delighted to be the first major international media organisation to have an official LINE account in Japanese, in addition to our new global English account. LINE’s phenomenal growth in Japan over recent years has been well documented, but we are now seeing the platform grow in popularity in many regions internationally. The growth potential is exponential.”
As of November 20, LINE users will be able to add the account in English or Japanese to receive a daily message from the Journal that contains a selection of stories, and will also be able to comment on stories on its ‘Home’ page.