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BEGIN:VEVENT
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CREATED:20160613T130837Z
DESCRIPTION:M&M Global is partnering with inTV\, the International Televisi
on Research Group\, for a live Twitter Q&A to help our readers get to the
bottom of measuring branded and native content.\n\nContent is a hot topic
across the global industry this year\, and has been heralded by many a saf
e environment for brands investment\, in the context of the rise of adbloc
kers\, along with problems with viewability and fraud. But how do you meas
ure the success of that content? CTRs and similar metrics are pretty much
redundant when trying to understand how effective a quality piece of conte
nt has been.\n\nOur Twitter Q&A will take place on Thursday 16 June at 12:
30pm to 1:30pm BST (1:30pm to 2:30pm CET)\, with experts including:\n\n- A
lexia Buffet Alejandre – Digital Project Manager\, Eurosport\n- Andre Mi
lne – Group Account Director\, Repucom\n- David Evans – Head of Data a
nd Insight\, CNBC\n- Shane Mullane – Sales Director\, Moat\n- Chien-Wen
Tong – Head of Wavemaker and Digital Strategy EMEA\, MEC\n\nIt will be m
oderated by M&M Global editor Alex Brownsell.\n\nAll you need to do to tak
e part in the debate is to follow the hashtag #inTVinsights M&\;M Global is partnering with inTV\, the International Televi
sion Research Group\, for a live Twitter Q&\;A to help our readers get
to the bottom of measuring branded and native content. \
n\n Content is a hot top
ic across the global industry this year\, and has been heralded by many a
safe environment for brands investment\, in the context of the rise of adb
lockers\, along with problems with viewability and fraud. \n\n Our Twitter Q&\;A will tak
e place on Thursday 16 June at 12:30pm to 1:30pm BST (1:30pm to 2:30pm CET
)\, with experts inc
luding: - \; \; \; \; \; \
; Alexia Buffet Alejandre – Digital Proj
ect Manager\, Eurosport - \; \; \;&nbs
p\; \; \; An
dre Milne – Group Account Director\, Repucom - \; \; \; \;
 \; \;
David Evans – Head of Data and Insight\, CNBC - \
; \; \; \; \; \; - \; \;&nbs
p\; \; \; \; Chien-Wen Tong – Head of Wavemaker and Digital Strategy EMEA\, MEC<
/FONT> \n\n It wi
ll be moderated by M&\;M Global editor Alex Brownsell. \n\n All you need t
o do to take part in the debate is to follow the hashtag #inTVinsights within Twitter\, or visit home pa
ges of both M&\;M Global and inTV<
/A>.
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