WPP launches Ford full-service agency Blue Hive in the Middle East | M&M Global

WPP launches Ford full-service agency Blue Hive in the Middle East

WPP is to launch Blue Hive, its full-service agency operation created to service Ford, in the Middle East with a new office in Dubai.

Ford Mustang

The agency network first rolled out Team Detroit in 2007, combining client teams at JWT, Y&R, Wunderman, Ogilvy and Mindshare to form a single agency dedicated to Ford.

In 2010, WPP extended the model to London with the launch of Blue Hive – a combination of Ogilvy, Wunderman and Mindshare teams – to handle its $2bn pan-European advertising and media business.

It has since expanded to multiple markets, including Brazil, South Africa, China, India and, since last year, Australia.

WPP is now opening up a new Blue Hive hub in the Middle East, according to reports.

It will be led by former Bates CHI & Partners and Young & Rubicam chief executive Robert McBrain – who, according to his LinkedIn page, becomes managing director for the Middle East and Africa.

He most recently assisted with the launch of a new independent digital agency in the Philippines, SilverMachine Digital Communications.

WPP had not responded to requests for comment at the time of publishing.

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