Amobee co-founder Ben Tatton-Brown is leaving his current role with Xaxis to join ad tech company BlisMedia as chief strategy and marketing officer.
Tatton-Brown helped found mobile advertising technology firm Amobee in 2010, and remained with the company for two years following its acquisition by SingTel in 2012.
His move to audience targeting specialists Blis ends a six-month stint as managing director, EMEA, at Xaxis Performance.
Blis president Harry Dewhirst, and fellow Amobee co-founder, said: Its fantastic that [Tatton-Brown] has joined the team at Blis. I’m fortunate to have worked with him before so I know that [he] will contribute to building a strategy and marketing structure that is equal to our world-class technology.
Tatton-Brown added: I’m delighted to join this vibrant and dynamic company at such an exciting stage of its development.
The team have already built an incredible business with global scale. There is growing demand to harness location data and contextual insights for digital advertisers, and this is driving real innovation across the industry. I’m really looking forward to the journey ahead.
