Chris Carmichael, director of media and digital marketing, EMEA at Hewlett-Packard (HP) is leaving his role and moving to financial giant HSBC.

Carmichael has been in his current role at the American tech company for just over a year. Prior to this he held the position of director of the company’s media centre of excellence, again in the EMEA region.

According to an industry insider, Carmichael will take up the position of global head of media at HSBC.

Carmichael has also held various roles at WPP-owned Mindshare and was head of customer marketing at Nokia prior to HP.