CNN International (CNNI) has recruited Rob Bradley from technology media publisher IDG UK to leads its digital advertising sales, programmatic and data strategy.
In the newly-created role of head of digital advertising sales and data, Bradley is tasked with overseeing the roll-out of a new programmatic plan across CNNI’s operations. He will also work with a new team to develop digital components for integrated advertising and sponsorship solutions.
CNNI chief commercial officer Rani Raad said Bradley’s appointment comes at a significant time for the publisher, with a new responsive design website having gone live recently, alongside Snapchat and Apple Watch channels.
“[Bradley] brings to us a unique mix of analytical pure-play digital and data experience combined with a solutions-based approach to complement the bespoke campaigns we deliver to clients all over the world,” said Raad.
“While multi-platform sales will remain a core part of our digital commercial strategy, it is clear to me that [his] expertise and vision can continue to evolve CNN’s leadership in digital with world-class commercial solutions.”
Bradley added: “Using the latest technology, the new digital advertising team will advance CNNI’s integrated solutions and ability to offer truly bespoke, data-driven and impactful campaigns targeted to the right audience at scale.
“Programmatic will be part of the all-important holistic approach for today’s digital media owner – with a premium-end programmatic offering from CNN attracting brands that want intelligent data-driven private marketplaces and high-impact ad units alongside standard units to gain scale.”