Having listened to the industry, identified the key trends dominating global media and drawn on the company’s awards experience the Festival of Media Awards have evolved in line with the transformation of the sector.
The key changes will see the four entering pillars of the awards condensed into three with Media, Content, Insight & Technology and each with their own specialist juries made up of industry experts from around the world of agencies, media owners, advertisers and tech companies and representing inclusivity.
“We’ve realised that while Data, Insights and Technology play an important role nowadays in the industry, they do not work well if separated. Data is useless without the insights and technology works best when combined with insights. Hence our decision to combine these categories under one umbrella”, explains Christina Liessem, head of awards, Festival of Media.
“Each jury panel will be chaired by a global advertiser and this will help make our judging process even more robust as all specialised submissions will be judged by someone with the relevant experience. While we always had a small number of representatives of these specialism in the jury this will mean that the whole jury is familiar with the trends and practises within all of the sections.”
Other significant changes will see a reduction in the number of awards overall, some categories made redundant in line with the evolving media landscape and seven new ones introduced to ensure the programme fully represents what is currently happening in the industry.
These new categories include the Collaboration Award to acknowledge teamwork within campaigns, the Impact Award to recognise work, which had a positive impact on society, public or the environment, and an award for the Best Multi-Screen Campaign for work implemented across different devices with the content being adapted to fit the individual screen and connecting consumers to the campaign in a holistic way.
Other changes include the Branded Content being divided into Digital Channels and Traditional/ Non-Digital Channels; The Best Use of Live Streaming as the medium of live streamed content; Best Use of Data & Insight Award to reflect the dependency of both to each other; Best Use of AR / VR Technology to reward campaigns successfully embracing these technologies, and Effective Use of e-Commerce to award achievements in e-Commerce.
Entries can be submitted from Thursday 7 December 2017 and the work has to have been implemented between 1 January 2017 and 31 January 2018.
“We are looking forward to seeing all the work that has been done in 2017. The industry is changing so rapidly, and these new structure and categories will reflect this”, added Liessem.