Havas Creative Group and Havas Media Group are to merge, it has been announced, in an effort to “accelerate integration” and create a “seamless” experience for clients.
The new structure was announced by Havas Group chief executive Yannick Bollore at the opening of the company’s new London offices in Kings Cross.
Both creative and media operations will become business units under a single regional P&L, with the new organisation to be overseen by former Havas Media Group chief Dominique Delport, who becomes global managing director and chief client officer.
Delport will have responsibility for global client relationships, marketing and new business.
A newly-centralised management has been named for Havas’ four largest markets, with Chris Hirst named UK chairman, Alfonso Rodes chairman for Spain, and Bollore himself becoming chair of the French and North American operations.
In Latin America, former regional Havas Media Group head Jorge Percovich becomes CEO of Havas LatAm Group. Meanwhile, in Asia, Mike Amour swaps his role leading the Havas Creative business in the region to become chief executive of Havas APAC Group.
In a memo to employees seen by M&M Global, Bollore said the new structure was a natural evolution of the ‘Together’ positioning instigated four years ago.
“Four years ago, we pioneered the evolution of our industry by implementing a unique business model based on collaboration and integration. It has been a game changer for the Group. We are entering a new phase of our Together strategy.
“And, as the world moves faster and grows more complex, I believe we need to transcend the traditional definitions of ‘creative’ and ‘media’ to better deliver for our clients,” he wrote.
“Shifting from a network-centric to a client-centric organisation represents a milestone in the transformation of our Group and our client approach. We must now double our efforts to keep a step ahead of our competitors and offer the best organisation possible to help our clients face the new disruptions that our constantly evolving industry will undoubtedly impose,” he added.