WPP’s Mindshare has appointed GroupM Vietnam chief executive Jacob Kvist as its Asia Pacific chief investment officer.

Kvist will work closely with Mindshare and GroupM trading teams in all local markets whilst heading up accountability teams, driving Mindshare’s trading and investment strategy and working with regional media, data and tech partners to ensure Mindshare’s multi-local trading strategies are combined.

He will also be responsible for driving the supply side of Mindshare’s Adaptive Marketing proposition, which includes the establishment of the newly developed performance marketing FAST Hubs.

Kvist takes over from Adam Marshall, who left in July 2015. He has led GroupM Vietnam since 2013, during which time the teams have doubled to comprise over 350 people.

“Mindshare more than any agency has proven itself consistently as a worthy market leader in Asia, and I’m thrilled to take on the challenge of transforming its market leading position of trading and value creation into a model that will see Mindshare adding further competitive advantage in the increasingly adaptive, data lead and automated world of media,” said Kvist of the appointment.

“I’m humbled by the track record of the team I’m joining. Taking on this challenge under the mentorship and guidance of Ashutosh is a true privilege as well is the opportunity to work with all the incredibly talented teams Mindshare has in the region,” he added.

“I can truly say I’ll be working with the best and brightest in our industry.”

GroupM Indonesia chief executive Ed Thesiger is absorbing Kvist’s old role, in addition to his current responsibilities, initially focusing on leveraging the growing demand for a programmatic offering.

“I see many similarities between Indonesia and Vietnam – economic, cultural and demographic,” commented Thesiger. ”Similarities are also evident within the GroupM operations present there.

“Each has a high performing team consistently delivering excellent results for our clients,” he added. “I am relishing the chance to help unlock further opportunities to drive both markets to even greater heights.”

WPP’s MediaCom is also undergoing change in the APAC region, with Mindshare’s Linda Lee succeeding Hemen Desai as managing director in Japan. Desai will return to India after three years in charge.

Of the shift, GroupM APAC chief executive Mark Patterson said: “It’s a major advantage for our clients and people to be able to make these sort of talent movements within the organisation.”