Video advertising marketplace Teads has recruited Mars Chocolate’s global media director Marc Zander to the role of global vice president of client partnerships.
Zabder will lead Teads’ efforts to work much more closely with advertisers, as well as bolstering its approach to servicing media and creative agencies.
He joins Teads after a five-year spell at Mars, and three years running the confectioner’s global media strategy, overseeing incumbent agency MediaCom, and handling the company’s global relationship with Google.
Zander, a former UK and Ireland head of marketing at Kimberly-Clark, has also held senior roles at Nestle and Swatch.
“We are thrilled to have someone with Marc’s experience join our team,” said Teads chief executive Bertrand Quesada. “His knowledge of global clients and agencies will be invaluable in helping us accelerate the growth of outstream video and reinforce Teads’ position as the number one player in this category.”
Zander added: “I am really excited to be joining the progressive and dynamic Teads team. I see tremendous opportunities for both Teads and their clients to further leverage outstream video to better meet brand objectives and drive real growth from media.”