Andrew Knott, McDonald’s digital chief in Asia, is leaving the brand to join National Australia Bank (NAB) as chief marketing officer.

Knott has served as McDonald’s vice president, media and digital, for Asia Pacific, Middle East and Africa for nearly four years, based in Singapore.

Prior to joining the fast food giant, he held a number of senior media and marketing roles, including stints as chief digital officer at Euro RSCG and vice president, marketing, at Salesforce.com.

Knott is also the current chairman of the World Federation of Advertisers’ Integrated Marketing Communications Forum in Asia-Pacific.

He will relocate to Melbourne, Australia, for the new role.

NAB chief executive Andrew Thorburn said: “It is exciting to have Knott join NAB from an iconic global brand, but more importantly he brings to us a 20-year track record of delivering for customers, and digital and thought leadership.”

Knott himself added said: “In an increasingly fragmented world where brands are defined by what customers experience not just by what brands say, NAB’s passion for customers is compelling.”

“I’m excited by the opportunity to work with a highly energised and visionary leadership team and one of the best marketing teams in the business to help steward the fantastic NAB brand and ensure it remains continuously relevant for all customers.”