MNSTR’s Lionel Curt on hitting the right balance between tech and storytelling | M&M Global

MNSTR’s Lionel Curt on hitting the right balance between tech and storytelling

M&M Global spoke to MNSTR founder Lionel Curt at his Paris-based office about how he founded the independent agency and the challenges of taking on the ‘big two’ groups in France.

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MNSTR was initially focused on digital content for social platforms, telling stories through brand content from editorial and activation. “If you do a good combination of the two then you do great storytelling,” he said.

Watch the full interview here.

Anna Dobbie

Reporter

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