NATHALIE BISHOP
JOB TITLE: Social marketing manager
COMPANY: MEC
BASED: UK
Provide an example of how you have helped transform brand awareness.
Our rugby campaign for Marriott made those exposed to it 4.6 times more likely to be aware of the chain, with a 6% increase in brand preference – and they were more likely to find the brand dynamic, stylish, innovative and global.
Give an example of how you have used new technology in your role.
Integrating LiveRamp data into Facebook for Marriott Rewards in Europe has allowed us to plug in their offline CRM data, remove any PII and turn each existing user profile into an online user we can anonymously target – bridging the gap between online and offline communications.
What drives you to succeed in media?
The world around us is changing at an ever increasing pace. Working in media is exciting, I have the opportunity to be at the forefront of the change and create content that is more personalised and relevant than ever. Data is getting so much more advanced, within social and all other content we consume. It’s exciting to be part of an industry that paves the way in providing people with information and services that make their life better and more efficient.
