Publicis One, the unit bringing together all Publicis’ agency brands outside its top 20 international markets, has today (31 March) announced its global and regional leadership strategy, based on nominations by chief executive officer Jarek Ziebinski.

Publicis One manages countries outside of the business’ top 20 markets, generating around 10% of the company’s revenue. The unit amalgamates these agency brands’ expertise and capabilities into one place.

Globally, Alice McCreath has been appointed chief financial officer, Maree Prendergast has been appointed chief talent officer and Karen Lim will become communications director.

Monica Gadsby has been appointed regional chief executive officer and Joseph Piazza has been named chief financial officer in Latin America, while in Asia, Nicolas Menat has been appointed regional chief executive officer and Ricardo Roces regional chief financial officer.

In addition Johan Parmentier has been appointed to regional chief executive officer for Benelux, Misa Lukic has been tasked to lead Central Eastern Europe as regional chief executive officer, and Kevin Tromp as chief executive officer for Africa.

Parmentier, Lukic and Tromp will be supported by regional chief financial officer for EMEA, David Clark.

“At the beginning of this year we started a very significant transformation of Publicis Groupe that includes the creation of Publicis One, a new global communications enterprise. As we embark on this journey, our very first mission is to create a strong leadership team,” said Ziebinski.

“The new Publicis One team comprises experienced leaders who represent the crème de la crème of Publicis Groupe talent, bringing diverse backgrounds, skill sets, entrepreneurial mind set and a brand agnostic approach to our work.”

Publicis Groupe chairman and chief executive Maurice Lévy feels the restructure is a “totally new approach to the market with end-to-end solutions”.

“I am convinced that under the leadership of Jarek Ziebinski, Publicis One will deliver the very best to our clients, attract the best talents and offer great career opportunities to be the greatest agency in each market. I have great confidence in the team chosen by Jarek.”