RadiumOne has appointed ZenithOptimedia France’s chief data officer, Julien Braun, as senior director of data and platform, EMEA.
Braun will be responsible for developing RadiumOne’s product and data team as it continues its expansion in Europe. He will sit on the European executive board and report to the European MD, Rupert Staines.
Staines said: The marketing technology industry needs to be better at communicating to agencies how these technologies can help them execute campaigns more successfully for their clients.
To attract someone of Julien’s talent and experience from one of the worlds largest agency groups is a clear indication of our burgeoning reputation. His switch is also affirmation of the increasing importance and relevance of data in the programmatic marketplace.
At ZenithOptimedia, Braun was responsible for developing client data and media trading strategies. He also served for two years as chief of staff for Maurice Lévy, CEO of Publicis Groupe - Zenith’s parent company.
Braun said: It’s obvious the increasing role marketing technology platforms play in todays advertising ecosystem so its extremely exciting to join a major differentiator like RadiumOne notably helping brands unlock the value of what content is being shared online. I see my role as translating the intricacies of data and technology into the language that agencies and brands understand and speak.
Braun also created social media video platform BlogBang and serves as a director, advisor and investor in four European marketing technology start-ups across data management, creative optimisation and video advertising.
