Household goods company SC Johnson has consolidated its estimated $500m global media buying account into Omnicom’s PHD.
Only a few months ago, the maker of brands such as Mr Muscle and Pledge had pooled all media planning into PHD. Now, following a global media buying analysis project, the Omnicom agency has scooped the buying account as well.
PHD will work with SC Johnson’s two global creative agencies, BBDO and Ogilvy.
We are pleased to partner with PHD for global media buying, said Fisk Johnson, chairman and chief executive of SC Johnson. After an extensive assessment, we are confident that PHD has the capability and global footprint to help us drive greater efficiencies and reduce complexity.
Maxus had previously shared both buying and planning duties with PHD. The GroupM agencys North America CEO Steve Williams told Ad Age: Given our significant business relationship with SC Johnson over the last few years, we thank them for their partnership, and wish them all the very best as they move to a single media agency strategy.
According to Kantar Media, SC Johnson spent $214.4m on media in the US alone in 2014.