Suntory Beverage & Food Europe (SBFE) has appointed GroupM’s Team Spark to consolidate media planning and buying in key EMEA markets.

GroupM said it has created a “tailored” solution for Suntory, which owns the Lucozade, Oasis, Orangina and Schweppes brands, to drive local market confidence-building.

“We admire Suntory’s philosophy, ‘Yatte Minahare,’ and their relentless pursuit of greater success,” said GroupM Europe, Middle East and Africa chief exec Dominic Grainger.

“We’re excited to continue supporting the growth of SBFE’s brands with a progressive media approach built on the management of data, innovation and technology.”

GroupM serves as the parent to WPP media agencies including Mindshare, MEC, MediaCom, and Maxus. The group’s main purpose is to increase performance of WPP’s media agencies through trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities.

Last month, M&M Global interviewed GroupM chief digital officer Rob Norman, who was voted number eight in our poll to find the most influential leader in international media and marketing. Read why he believes marketers should remember the ‘white spaces’ where brands continue to exist here.