The Outdoor Media Centre (OMC), the industry body for the out of home (OOH) media sector, has appointed Alan Brydon, head of investment at Havas Media Group UK, as its new chief executive.

Brydon replaces Mike Baker who left the OMC at the end of last year.

Alan Brydon has over 25 years’ experience in media and has held the position of media director at Abbot Mead Vickers, and has held senior roles at MEC and MPG. He has also held the position of advertising sales director for The Evening Standard.

Brydon said: “I am absolutely delighted to be joining the OMC. The OOH medium is already an incredibly effective and powerful choice for advertisers, but it is now entering the most exciting period in its history.

“With all the innovations, developments and opportunities across the next few years, I know that by working with a fully committed and focussed OMC as well as key supporters and out of home specialists I can help take the OOH medium forward, and assist clients and their agencies in using the platform in ever more efficient and effective ways.”

Along with the appointment of Brydon, Mark Craze, another former Havas Media leader, is due to replace the chief executive of Primesight and chairman of the OMC, Naren Patel, from next month.

Naren Patel said: “As my final task as the outgoing chairman of the OMC, I am delighted to welcome [Brydon] to the Outdoor Media Centre. He has unrivalled experience in the media sector and has long been a vocal supporter of the outdoor advertising medium. He brings knowledge, passion and a great black book to the OMC.”

Earlier this week the OMC announced record-breaking revenue figures for Q4 2014 and first-time annual billings of above $1.5bn on an annual basis.