Time Out has rolled out a campaign to promote the relaunch of Time Out New York a free publication.
The campaign, created in partnership with People Ideas & Culture, and with media planning and buying by Working Media Group, is the first to be overseen by new global chief marketing officer Sarah Bartlett (pictured).
It will highlight Time Out’s total offering online, in print and on mobile, using outdoor ads to target the publisher’s key audience of 25 to 34 year-olds.
Time Out New York will be distributed for free across the city each Wednesday.
“Time Out’s core mission is to help New Yorkers take on everything the city can throw at them,” said Bartlett, a former BT and Ask.com marketer, most recently CMO at Lastminute.com-owner Travelocity International.
“We are bringing New York our essential and trusted recommendations to inspire people to expand, enrich and enjoy their social lives.”
Time Out Group chief executive Tim Arthur said the new global CMO role has been created to “drive brand strategy and customer centricity”, and cement Time Out’s positioning as a global digital platform.
“This is an incredibly exciting time for Time Out as we continue to increase our digital offering across the UK and globally, now covering 85 cities and 37 countries worldwide” said Arthur.
“[Bartlett] will be a key player on the leadership team. Her expertise in the successful development of global brands and digital businesses will be essential as we continue our growth as a global digital media brand and the world’s leading platform to inspire people to make the most of their cities”.