Who takes ownership of marketing creativity in today’s data-driven world? | M&M Global

Who takes ownership of marketing creativity in today’s data-driven world?

The Cannes Lions advertising festival has long been a celebration of creativity, but the very definition of ‘creativity’ in marketing is shifting.

Cannes doc grab

Tensions exist between the traditional ad agencies and the tech and data companies populating the yachts and beach clubs off the Croisette.

M&M Global spoke to clients, agencies, media owners and technology experts attending this year’s Cannes Lions to find out how they believe creativity is changing – and who is responsible for driving that new creative approach.

Watch the full video below – featuring contributions from:

Aline Santos, executive vice-president, global marketing, Unilever
Jerry Buhlmann, global CEO, Dentsu Aegis Network
Thomas Crampton, global managing director, Social@Ogilvy
Martin Ford, author of ‘Rise of the Robots’
Kevin Kelly, co-founder of Wired and technology expert
Mark Holden, worldwide head of strategy, PHD Media
Debbie Weinstein, EMEA director of brand innovation, Google
Kathleen Hall, corporate vice president, global advertising and media, Microsoft
Dominique Delport, global managing director, Havas Media Group

No Comments Yet

Leave a Reply