Broadcaster Viacom has appointed David Lynn as president and chief executive officer of Viacom International Media Networks (VIMN).
Lynn, who will be based in London but regularly work from New York, takes the reins from his predecessor Bob Bakish, stating that VIMN had a vital role to play in plans to accelerate Viacom’s growth.
“Viacom has must-see content, unrivalled global reach across TV and some of the world’s most digitally active and socially influential entertainment brands,” said Lynn.
“I believe we have very strong foundations and a clear blueprint for future international growth and I look forward to working with Bob and the rest of the team at VIMN to deliver it.”
Lynn, whose remit currently covers VIMN more than 30 territories in UK, Northern and Eastern Europe, will report to Bakish, who has been promoted to Viacom Inc president and chief executive.
“Viacom’s international business has grown strongly over the last decade and our operations managed out of the UK, under David’s leadership, have been integral to that growth,” said Bakish.
“David has an outstanding track record at the helm of our UK business, including leading our successful acquisition and integration of Channel 5, and I have great confidence in his ability to conceive and deliver an even more ambitious growth strategy for VIMN in the years ahead.”